Shopping services exclusively to the attractions industry. Through them with confidence as to the cleanliness of the facility.Īmusement Advantage, Inc. Measure how well their standard is being achieved, continually fine tune it,Īnd keep measuring it to guarantee consistency.īy using this type of data, we will help ensure that whenĪttractions can reopen their doors and gates, that guests will be eager to walk To reassure our guests that their health and safety is a primary concern in Pandemic along with the rest of the world, it is now more important than ever That are handled by many others – a compulsory component of a bowling center.Īs the attractions industry emerges from the COVID-19 Guests are developing a heightened concern forĬleanliness, especially in environments that require touching items or objects Time when consumer confidence in sanitation is at risk. In this case, Stars and Strikes used the data from theĭashboard to celebrate a high cleanliness standard publicly during a critical Training concepts with frontline staff after realizing urgent issues that Over certain areas after observing trends in declining scores, and reinforcing Repositioning of labor to enhance the guest experience, reorganizing leadership Have used the dashboard are to justify managerial decisions that are supported Some specific examples of how Amusement Advantage clients Having this type of intelligence provides an answer to a burning question asked by many operators: what is our biggest issue that we need to fix right now?Įxample: Mystery shop sections presented over time Further, it allowed operators to look at specific data points measured in their mystery shops aggregated over time. This allowed operators to quickly view their aggregate mystery shop scores across time and location, and then further analyze specific components of the evaluations based on their unique guest experience flow. In 2018, upon recognizing the increasing demand for data visualization, Amusement Advantage partnered with New Vue Solutions to create a new dashboard, using mystery shop data to summarize vital metrics. Operators like Stars and Strikes are also able to keep their finger on the pulse of these other crucial areas of their operations: Restroom supplies are stocked, how frequent janitorial staff are visiblyĬleaning, or if trash cans are regularly overflowing.Ĭleanliness is just one of the many metrics that mystery shop data provides. Market research tool can quantify, providing specific details as to how well Only measurement tool that can provide guest experience insights down to the Qualitative and quantitative measurements of your facility’s standards, and the
Mystery shopping evaluations are an excellent tool for both Stars and Strikes opened multiple Escapology franchises, Amusement AdvantageĬreated a custom evaluation for the escape rooms. Their locations have nearly doubled sinceīeginning the program, and the amount of mystery shops has grownĪmusement Advantage have partnered closely to customize multiple types ofĮvaluation this includes visits during standard operating times, peak times on Stars and Strikes has regularly received mystery shops from Amusement Advantage sinceĢ015, ranging from two to four shops per month at each location. Rating in our secret shopper evaluations. In 2019, Stars and Strikes averaged over 95% cleanliness This statement illustrates that difference: They expressed their commitment to high cleanliness standards, explained their procedures and then took it a step further by using data to stress that their high standards were nothing new. When the Coronavirus outbreak made its initial appearance in the United States, management immediately posted on their website what their plan was while they continued operations:ĭuring a time when nearly every company was posting notices on their websites and sending out emails to their customers, this notice stood out from the rest. Stars and Strikes, a family-owned and operated chain of family entertainment centers in the southeast United States, wanted to reassure guests of the high cleanliness standards kept at each of their 14 facilities.
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